Mantra / Motto / Ditto / Ethos

“It is perhaps the ultimate accolade- not merely to have your name known, but to have it become an adjective. Memories feel Proustrian, music sounds Mozartean, and clothing, linens, furniture, and even whole rooms, can be very Ralph Lauren." — Ralph Lauren obsession

An exceptional future belongs to those who consistently challenge the boundaries of what is possible

You are not here to be accepted, you are here to be the exception

Extreme outliers have one thing in common, They ignore what others think of them when building something too big to ignore - Zach Pogrob

In order to strive for a remarkable life, you have to decide that you want one - Seth Godin

If your path feels more difficult it is because your calling is higher — Linkon Axon

Moving around means you might never have a place to call home; Home is not a physical place. It's not where family is, Home morphs into you, you are home, and you take your home with you wherever you go — GunelSadig, https://t.co/ODiRUgdU3y

“You desire not to be free, but to make a window in the wall of your prison.” —Rhaenys Targaryen #HouseOfTheDragonHBO

"A poem begins as a lump in the throat, a sense of wrong, homesickness, a lovesickness. It is never a thought, to begin with." Robert Frost

Your very existence is an act of rebellion — I rebel; therefore I exist. Albert Camus

If you ask me what I came into this life to do, I will tell you: I came to live out loud. - Emile Zola

It's a luxury to pursue what makes you happy; it's a moral obligation to pursue what you find meaningful. Jordan B. Peterson

If you can't beat the fear, Do it scared — Burn the safety boats, Jump without the robes - The Dark Knight Raises

Be the voice of sanity in a world gone mad

Your mess is your message — Sean Whalen

The best way to find you is to lose yourself in the service of others! ~ Gandhi ❤️

"Man is condemned to be free; because once thrown into the world, he is responsible for everything he does." - Jean-Paul Sartre

• Quotes

Team (Culture) Values

1) Extreme ownership 🗝️ - The way we do things

Behavior: High say-do ratio

2) Relentless tempo 🚗 - Speed on how we do it

Behavior: Radical candor

3) Championship energy 🏀 - The culture we bring to the table

Behavior: We're not a family, we're a championship team

Personal (Amine’s) Values

1) Resilience (Freedom)

• To live where you want
• To do what you want
• To create your own breakthrough
• To live on the side of control, not on the side of circumstance

2) Free Speech (Voice)

• Authenticity is your cultural currency

• It takes time to sound like yourself, and practice*

• To find your signal in this noisy world, one must be LOUD

• YOU, matter

• It is for the brave ones to be heard

• If you can't change your environment, you can change yourself, and change creates change.

• Vulnerability + Authenticity = Profitability

  A unique true story shared with deep connections leads to a rich life

3) Empathy (Catalyst)

• To have a meaningful, fulfilling role in the community we must be loyal, generous, and kind
• Kindness in words creates confidence, kindness in thinking creates profoundness, and kindness in giving creates love - Lao Tzu — Kindness is contagious, pass it on
• Other-minded mentality, not self-focused. “Rise by lifting others” — Robert Ingersoll
• Empathy is the greatest virtue; To empathize is to find the echo of others in you — Mohsin Hamid
• Compassion is a verb — Nhat Hanh

4) Accessibility (Community)

• To have the support and guidance needed to become the hero of your journey
• To have leverage over opportunities and access over the right people (ride) at the right time (vibe) in the right place (tribe)
• A culture of one is a culture of none

Moral Compass

Floor rules

• Being a community member means that you’re not just contributing to your own success but to the success of others. You're not doing it for you, you're doing it for them 🙏 Remember that in each imposter you have before sharing a piece of content, before making a video, etc.
• 🤗 Give back to others - we're trying to build a culture of generosity*
• Put intentions to participate, stay active, and create deeper connections. We will boot members who are inactive for more than 30 days. (🔄 don’t worry you can rejoin anytime and we will welcome you, but you will have to pay the cost of entry again)
• Show-up on / respect time
• Small things matter (check-ins, small talk, reminders)
• Don't be too direct ⇒ communicate clearly in a nice way / think before you speak/hit-send

How we play

—— We challenge perceptions,

We play in the arena, not the sideline,

We blur the boundaries between:

community and brand,

Leadership and management,

Work and life,

Empathy-listening and coaching,

Thinking and doing. ——