Introduction

The KPI metrics of a lead magnet funnel to book/close new clients are the following:

• Traffic CR: %X?
• Landing Page CR: 40-50%
• Email Open Rate: 40-50%
• Booked Call Rate: 1-3%+
• Show Up Rate: 80%
• Sales Conversion Rate: 25%

I’ll only focus on the first 3 metrics, as the last 2 are more sales-related and usually aren’t the bottleneck. But you still NEED to track these.

Generating sales calls from lead magnets is ALL Cause —> Effect.

There’s no dark force working against you; we just need to define the bottleneck of the system.

Note: we can only measure the effectiveness of a change or issue over a volume of 1000 people opting into your lead magnet. Having less than 1000 people opt into your lead magnet and decide to make a change is stupid, irrational, and impulsive. And the data you get will not be statistically significant.

Traffic CR: %?

Traffic Conversion Rate is the number of people that saw your ‘ad/content/post’ and clicked through to your landing page.

Ways to drive traffic to your landing page:

• Paid Ads
  • Run ads on social media for the LP
  • In our experience, we aim for $2-3 cost per sub
  • We are still toying around with ads, so I don’t feel comfortable sharing a ton of advice here.
• Cold/Warm Outreach
  • Have a campaign dedicated to getting new subs.
  • Or use it in your sales process. (after someone books a call before their call to increase SUR)
• Content
  • Put in the link in bio/pinned tweet/featured section.
  • CTA to it in your content
  • Create a dedicated post to it every few weeks.
  • Make content that is aligned with your lead magnet.

Not generating enough traffic?

• I won’t comment on paid ads/cold warm outreach (as these are rabbit holes that will not be relevant for most, as the best way to drive traffic is through content)