Demographics
- What's your name? email & phone number?
- Where do you live? (the exact place and address please)
- How old are you?
- Are you married? in a relationship? kids? pets?
- Where did you go to school?
- What did you study? What degree did you have?
Businessgraphics
- How much money do you make? (per year, per month)
- How's your relationship with money?
- Which industry do you work in?
- What's the size of the organization?
- What's your job title?
- How is this job measured? (lead gen, revenue generation, team productivity, etc.)
- What's your job responsibility?
- What tools do you use or need to do your job?
- How do you gain information for your job?
- Who do you report to?
- What's your work ethic?
Personality (psychographics)
- Are you an introvert or an extrovert?
- What's your preferred way of communication? (In-person or online)
- What are your hobbies/passions?
- What's your lifestyle? draw me a perfect day/week
- Where do you hang out? who do you hang out with? How many friends do you have? (small or big circle) (dinner or party)
- What do you do to disconnect?
- What are your favorite reads/books?
- What's your favorite movie?
Mindset
- What are your goals?
- What are your challenges? what is getting in the way? what are you frustrated about?
- What motivates you?
- What are you insecure about? (what's your biggest weakness)
- What's your superpower? (what's your biggest strength)
- What do you believe in? what do you find meaningful? what's your mindset?
- What are your values?
- What causes do you support and care about? (human rights, social justice, inequality, BLM, etc.)
- What brands do you love?
Socialgraphics
- Where is your business located?
- Where do you spend most of your time?
- What social network do you use the most?
- What communities and social groups are you part of?
- Who do you look up to? influenced by?
After you started working with us
- What were the learnings?
- Who have you made contacts and connections with (be brand specific)
- How much money did you make?
- What projects & workshops have you developed?
- What was your growth look like?