©️copyright credits to Brand Orchestrate LLC.

The 1 Million Mission Movement

The Misfit Way

Coaching 1,000,000 misfits to master the art & business of personal branding —

(Click here to be part of the movement)


— To Fit Every misfit —


Community Reunion 2023 - Pitch Deck.pptx



To Eradicate Loneliness —

To Redefine What Family Means —

Every misfit deserves a home, A home where every voice is heard.

For who

This is for the free thinkers,

The old souls,

The "ahead of their times",

The crazy ones,

The rebels — outliers — underdogs,

The hippies,

The dreamers,

The divergent thinkers,

The misfits,

Who lives at the edge,

Who wants to be accepted for who they are.


Misfit Way Story


**Shy → Confident

Quiet → Loud

Follower → Thought-leader

Local → World-class

Regular → Professional-misfit**

BOC Internal Moral Compass

We do things with:

Art — Autonomy — Freedom — Permission — Spirit Generosity — Privilege — Passion — Intuition — Meaning — Impact — Fun — Exploration — Play


1) Extreme Ownership 🗝️ — The way we do things

Behavior: High say-do ratio, Immigrant work ethic

2) Relentless Tempo 🚗 — Speed on how we do it

Behavior: Radical candor

3) Championship Energy 🏀 — The culture we bring to the table

Behavior: We're not a family, we're a championship team

Credit: Ship30for30

Empathy linkedin.jpg

~ A man on a mission

A personal brand that takes you places ~


Amine Hammou

🚩 Brand Orchestrate ® — Orchestrating World-Class Branding Strategies for Executive Leaders

🍁 Professional Misfit ® — Coaching 1,000,000 misfits to master the art & business of personal branding

🏴‍☠️ Purpose Pirate

⚔️ Wordsmith Artist

🌍 Digital World Citizen

🙆 Born to educate since nineteen-98


Defiant. Disruptive. Ungovernable. Rogue. Insubordinate.


My name is Amine [uh-meen], A professional misfit conductor for all the rebels & outsiders of the world.

🚩 I orchestrate world-class personal brands for professional leaders looking to transition from best-kept secrets to no longer having to introduce themselves.


Because I want to see people succeed not despite who they are but because of who they are.

I don't have a favorite place. I have my favorite people. And, whenever I'm with my favorite people, it becomes my favorite place —